Product Marketing manager
POSITION OVERVIEW
We are looking for a senior product manager to define and drive a strategy to boost customer centric innovation. The Product Manager will be responsible for product planning throughout the product lifecycle, including: gathering market inputs, defining and prioritizing market opportunities, refining the product vision working closely with engineering, sales, marketing and support to maximize return on product investments.
REQUIREMENTS: PRODUCT MANAGEMENT
Market and Opportunity Analysis
- Assess current market and develop competitive benchmark analysis
- Select key market inputs and define functional categories
- Define market opportunity
- Map customer problems and opportunities to compelling product strategies
- Ensure product strategies align to buyer values
- Establish business case and feasibility
Problem Definition
- Gather requirements from internal and external stakeholders, including current unmet needs, existing problems and opportunities for process improvement
- Define problem statements
- Prioritize different and/or competing customer needs
Feature Definition
- Develop user profiles, user scenarios, organizational models and task models
- Define features by key user group
- Validate and prioritize features
Roadmap Definition
- Define the product strategy and roadmaps
- Measure against resource and asset availability
Requirement Definition
- Define market and acceptance requirements
- Define functionality, features, interface design and usability requirements
- Translate business objectives established by the CEO into engineering requirements that are fully aligned with business objectives
- Deliver MRDs and PRDs with prioritized features and corresponding justification
- Conduct requirement document reviews with all stakeholders
- Identify changes in scope or functionality as they arise.
Launch Definition
- Define and validate Launch Plan
- Engage with the engineering team to assess the best technical solutions, execution phases and timelines
- Review user experience design to ensure it complies with business needs
- Analyze, manage, iterate and track the implementation of business requirements in production
- Work with QA teams to ensure test plans cover all possible use cases
- Run beta and pilot programs with early-stage products and samples
- Monitor and report on customer usage behavior, from service take up through ongoing usage and churn drivers
- Set and continually review pricing to meet revenue and profitability goals
- Evangelize new products within the company and to designated user groups
REQUIREMENTS: PRODUCT MARKETING
- Create product differentiation, positioning and outbound messaging
- Perform product demos and training
- Promote the product externally with customers and partners
- Work with external third parties to assess partnerships and licensing opportunities
- Manage the ecosystem and technology alliances necessary to execute the product strategy and roadmap
REQUIRED KNOWLEDGE AND EXPERIENCE
- Minimum 5 years of experience as a product manager in web-based software products, mobile and/or desktop applications
- BS in information systems or computer science (MBA preferred)
- Excellent analytical, problem solving, and organizational skills
- Proven ability to influence cross-functional teams without formal authority
- Experience with product management practices, including competitive market research, customer needs analysis, business case definition, for emerging software products
- Ability to understand and synthesize customer problems and needs from market research, customer visits, analytics, competitive insights
- Experience writing requirement documents for software products, including product requirement documents, feature prioritization, business justification, use cases, work-flows and UI mock-ups
- Strong skills in rapid prototyping and iterative design process
- Experience with web usability best practices
- Deep understanding of the perspectives and needs of the customers for each supported project (e.g., business goals, pain points, frequency of feature use)
- Group facilitation and stakeholder interviewing
- Excellent written and verbal communication skills, with the ability to influence decision makers at all levels
- Experience in Social Media
- Must be available to travel
- Examples and at least one sample of an effective document delivered in the past
If qualified and interested please contact and send your resume to Melanie Diotte at mdiotte@eximiuspersonnel.ca
| |||||||||||||
| |||||||||||||
No comments:
Post a Comment